Those Crazy 50's People

So I came across The Imaginary World that has a full archive and galleries of various products from the 1950's and that general era. I found some old advert illustrations from the 50's that reminded me of my little Einstein for the Dyslexia Depot's logo.





I don't know what their products for or what they where advertising but I find them simple yet affective at the same time. They where all drawn by different artists but you can tell straight away which ear they are from. Lot's of curved lines, big heads and car's that you couldn't possibly drive. (But I want one any way.)

Retro-GO!

So I've been looking at retro/vintage packaging from the 50's and 60's to help get a feel for this retro dyslexia store front. (I bet no ones ever said that before).

Here are a few thing's I've found browsing the internet.

1950's :

1960's:

(Yes, you too can be just as camp as Steve Rogers. Marvel's best kept secret? Oh I think so.)

General Retro/Vintage:

I like the idea of using only 2 colours or maybe even one if I pick the right one. This makes it cheaper for printing costs (If it was on a large scale production.) Many of these old packaging designs have used simple designs that are easily recognised. They're not cluttered in advertisement that has nothing to do with the product inside.

A good example of over populating a package is cereal boxes:

I've never eaten Trix cereal. There are so many E numbers that my hyper would become hyper. However, I think the retro box design is far more affective than the splash of colour on the modern box. Maybe I'm biased, maybe I just like rabbits on roller skates but the 2nd box screams hyperactivity too me and the first feels calmer. If I was a parent I wouldn't buy either box for the cereal. No cereal should be blue but if I was buying it for the design, retro wins hand's down.

I've looked more into retro font over on my Design Practice blog.