Ted baker Is:

For the collab YCN brief that Kate and I are doing. We're trying to figure out just what makes this store what is and how this achieved through their adversing. (something they claim they don't really do.)

A clipping from their website:



In summary, it explains how they started and why they where seen as 'different' from all the other stores selling the same products. (i.e, clothes company's). They've established themselves as quirky and strange.

The give-away include:
- A box of stuffing at X-mas
- Chocolate hot pot
- Foot ball cards


That's just to name a few. However I have a hard time thinking of them as "quirky" or even weird. In a strange way, many people think that about themselves. (I certainly think it's amusing giving away random products that make no sense but intrigue at the same time.) But the people I see shopping there are rather ordinary to me. They're he fashion conscious who don't want to spend too much but have no problem shelling out £40 for a shirt. The middle class that wants to be eccentric, when really they're quite boring and like everyone else. I'm probably just in a very cynical mood today.

Last years Autumn/Winter collection:




Last years Spring/Summer Window display:


Bunny rabbits, cows, tree's, fake grass and gold window frames. Hmmm.