Friday, 30 October 2009

826NYC - Concept Research

826NYC
A non-profit organization (located in Park Slope, Brooklyn) dedicated to supporting students ages 6 to 18 with their creative and expository writing skills, and to helping teachers inspire their students to write.

Brooklyn Superhero Supply
826NYC is located in a "secret lair" behind The Brooklyn Superhero Supply Company, which sells capes, grappling hooks, utility belts (new and vintage), masks, tights, deflector bracelets, bottles of chaos and anti-gravity, secret identity kits, and more.

Visitors to the store can try out capes for free in a cape-testing wind tunnel. (The store sells new and back issues of Timothy McSweeney's Quarterly Concern, The Believer,Wholphin, and other McSweeney's publications.

The Brooklyn Superhero Supply Co. also carries a complete stock of publications written and edited by students at 826NYC including Trapped: The Encyclopaedia of Escape, Sonny Paine, and issues 1 and 2 of The 826NYC Review. The store front is literally a front for the charitable organization, with all sales going to the organization.

The design of the store features many tongue-in-cheek signs and features, and the staff treat their products as real super-hero supplies, and visitors as real super-heroes. The secret lair to the student learning and activity centre lies behind a swinging bookcase.





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