Digital Printing

Digital printing is the reproduction of digital images on a physical surface. It is generally used for short print runs, and for the customization of print media.

The process differs from lithography, flexography, gravure, and letterpress printing in several ways:

-Every print can be different, because printing plates are not required, as in traditional methods.
-There is less wasted chemical and paper, because there is no need to bring the image "up to colour" and check for registration and position.
-Because there is less setup, it is useful for rapid prototyping, and cost effective for small print runs.

This is the most popular type of print process as anybody can have a digital printer in their house. Print proofs are not required and unlike most print processes, the ink sits on the surface of the paper and dries there and there is far less wastage.